Marketing Syllabi
Syllabi from 2018
300-5 Principles of Marketing (Fall 2018)
David Houghton
302-01-02 Marketing Research (Fall 2018)
Katherine "Kate" Loveland
302-03 Marketing Research (Fall 2018)
Lauren Kleitz
310-01 Business Marketing Management (Fall 2018)
Andre Affatato
315-01 Principles of Category Management (Fall 2018)
Scott Beck
320-01-02 International Marketing (Fall 2018)
Mee-Shaw Cheung
325-01 Marketing Services (Fall 2018)
Russell Lacey
361-01 Professional Selling (Fall 2018)
Karen Eutsler
368-01-02 Brand Building (Fall 2018)
Michael Kuremsky
370-01 Consumer Behavior (Fall 2018)
Katherine "Kate" Loveland
370-02 Consumer Behavior (Fall 2018)
Jay Page
385-01 Digital Marketing & Analytics (Fall 2018)
David Houghton
385-02 Digital Marketing & Analytics (Fall 2018)
Amy Van Horn
495-01 Marketing Planning & Analysis (Fall 2018)
Susan Schertzer
550-05 Marketing Strategy (Fall 2018)
Scott Beck
550-E19 Marketing Strategy (Fall 2018)
Scott Beck
602-01 Marketing Research (Fall 2018)
Clint Schertzer
626-01 Global Marketing (Fall 2018)
Mee-Shaw Cheung
630-01 Services Marketing (Fall 2018)
Russell Lacey
669-01 Social Media Marketing (Fall 2018)
Matt Tripepi
Syllabi from 2017
MKTG 300-01-02-03 Principles of Marketing (Spring 2017)
Karen Eutsler
MKTG 300-05-06 Principles of Marketing (Spring 2017)
Susan Schertzer
MKTG 300-07 Principles of Marketing (Spring 2017)
David Houghton
MKTG 300-08 Principles of Marketing (Spring 2017)
Russell Lacey
MKTG 300-09 Principles of Marketing (Spring 2017)
David Houghton
MKTG 302-01 Marketing Research (Spring 2017)
Katherine "Kate" Loveland
MKTG 315-01 Principles of Category Management (Spring 2017)
Scott Beck
MKTG 320-01-02 International Marketing (Spring 2017)
Mee-Shaw Cheung
MKTG 325-01 Marketing Services (Spring 2017)
Russell Lacey
MKTG 329-01 Introduction to Data Mining (Spring 2017)
Lauren Laker
MKTG 329-02 Introduction to Data Mining (Spring 2017)
Lauren Laker
MKTG 345-01 Integrated Marketing Communications (Spring 2017)
Susan Schertzer
MKTG 361-01 Professional Selling (Spring 2017)
Karen Eutsler
MKTG 370-01 Consumer Behavior (Spring 2017)
Katherine "Kate" Loveland
MKTG 385-01 Digital Marketing and Analysis (Spring 2017)
David Houghton
MKTG 398-01 Social Media Marketing (Spring 2017)
Matthew Dooley
MKTG 495-01 Marketing Planning and Analysis (Spring 2017)
James Loveland
MKTG 495-02 Marketing Planning and Analysis (Spring 2017)
James Loveland
MKTG 550-01 Marketing Strategy (Spring 2017)
Scott Beck
MKTG 550-02 Marketing Strategy (Spring 2017)
Scott Beck
MKTG 550-03-04 Marketing Strategy (Spring 2017)
C. Edward Heath
MKTG 550-W18 Marketing Strategy: West Chester (Spring 2017)
Russell Lacey
MKTG 605-01 Applied Multivariate Analysis (Spring 2017)
Susan Schertzer
MKTG 626-01 Global Marketing (Spring 2017)
Mee-Shaw Cheung
MKTG 662-01 Business to Business Pricing Strategy (Spring 2017)
William D. Boyce
MKTG 664-01 Consumer Behavior (Spring 2017)
Katherine "Kate" Loveland
MKTG 680-01 Introduction to Data Mining for Managers (Spring 2017)
Lauren Laker
MKTG 680-01 Introduction to Data Mining for Managers (Spring 2017)
James Loveland
MKTG 300-01 Principles of Marketing (Summer 2017)
David Houghton
MKTG 300-94S Principles of Marketing: Online (Summer 2017)
Susan Schertzer
MKTG 361-01 Professional Selling (Summer 2017)
Karen Eutsler
MKTG 370-01 Consumer Behavior (Summer 2017)
Katherine "Kate" Loveland
MKTG 550-01 Marketing Strategy (Summer 2017)
C. Edward Heath
MKTG 550-84 Marketing Strategy (Summer 2017)
Scott Beck
MKTG 550-91 Marketing Strategy (Summer 2017)
Mee-Shaw Cheung
MKTG 626-W27 Global Marketing (Summer 2017)
William D. Boyce
MKTG 664-1S Consumer Behavior (Summer 2017)
Katherine "Kate" Loveland
MKTG 680-81 Introduction to Data Mining (Summer 2017)
Joel Asay
MKTG 751-X17 Marketing (Summer 2017)
William D. Boyce
MKTG 300-01-02-03 Principles of Marketing (Fall 2017)
Karen Eutsler
MKTG 300-04 Principles of Marketing (Fall 2017)
David Houghton
MKTG 300-05 Principles of Marketing (Fall 2017)
David Houghton
MKTG 300-06 Principles of Marketing (Fall 2017)
David Faulk
MKTG 300-07-08 Principles of Marketing (Fall 2017)
Clint Schertzer
MKTG 300-09 Principles of Marketing (Fall 2017)
Tom Hayes
MKTG 302-01-02 Marketing Research (Fall 2017)
Katherine "Kate" Loveland
MKTG 315-01 Principles of Category Management (Fall 2017)
Scott Beck
MKTG 315-02 Principles of Category Management (Fall 2017)
Scott Beck
MKTG 320-01-02 International Marketing (Fall 2017)
Mee-Shaw Cheung
MKTG 325-01 Marketing Services (Fall 2017)
Russell Lacey
MKTG 329 Introduction to Data Mining (Fall 2017)
Lauren Laker
MKTG 361 Professional Selling (Fall 2017)
Karen Eutsler
MKTG 366-01 Marketing Communication Practicum (Fall 2017)
Clint Schertzer
MKTG 368-01 Brand Building (Fall 2017)
Michael Kuremsky
MKTG 370-01 Consumer Behavior (Fall 2017)
Katherine "Kate" Loveland
MKTG 377-01A Luxury Marketing (Fall 2017)
James Loveland
MKTG 385-01 Digital Marketing and Analysis (Fall 2017)
David Houghton
MKTG 390-01 Ethical Issues in Marketing (Fall 2017)
Russell Lacey
MKTG 495-01 Marketing Planning and Analysis (Fall 2017)
Clint Schertzer
MKTG 550-01-02 Marketing Strategy (Fall 2017)
C. Edward Heath
MKTG 550-04 Marketing Strategy (Fall 2017)
James Loveland
MKTG 550-05 Marketing Strategy (Fall 2017)
James Loveland
MKTG 550-E18 Marketing Strategy (Fall 2017)
Susan Schertzer
MKTG 602-01 Marketing Research (Fall 2017)
Clint Schertzer
MKTG 626-01 Global Marketing (Fall 2017)
Mee-Shaw Cheung
MKTG 640-01 Consumer-Centric Category Management (Fall 2017)
Scott Beck
MKTG 669-01 Social Media Marketing (Fall 2017)
Matt Tripepi
MKTG 680-01 Introduction to Data Mining for Managers (Fall 2017)
Lauren Laker
Syllabi from 2016
300-01-02-04 Principles of Marketing (Spring 2016)
Roshan "Bob" Ahuja
300-03 Prinicples of Marketing (Spring 2016)
Scott Beck
300-05 Principles of Marketing (Spring 2016)
Tom Hayes
300-06 Prinicples of Marketing (Spring 2016)
Tom Hayes
300-07-08 Principles of Marketing (Spring 2016)
Mary Walker
300-09 Principles of Marketing (Spring 2016)
Katherine "Kate" Loveland
300-10B Principles of Marketing (Spring 2016)
Amy Van Horn
302-01 Marketing Research (Spring 2016)
James Loveland
315-01 Consumer Centric Category Management (Spring 2016)
Scott Beck
320-01-02 International Marketing (Spring 2016)
Mee-Shaw Cheung
329-01-02 Introduction to Data Mining (Spring 2016)
Lauren Laker
370-01 Consumer Behavior (Spring 2016)
Katherine "Kate" Loveland