Marketing Syllabi

 

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Syllabi from 2023

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MKTG 300-02 Principles of Marketing (Spring 2023)
Karen Eutsler

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MKTG 300-03-08 Principles of Marketing (Spring 2023)
Chris Luzar

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MKTG 300-05 Principles of Marketing (Spring 2023)
David Hougthon

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MKTG 300-07 Principles of Marketing (Spring 2023)
David Hougthon

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MKTG 303-01 Marketing Internship (Spring 2023)
Katherine "Kate" Loveland

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MKTG 310 B2B Marketing (Spring 2023)
Karen Eutsler

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MKTG 320 International Marketing (Spring 2023)
Mee-Shew Cheung

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MKTG 329-01 Introduction to Data Mining (Spring 2023)
Lauren Laker

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MKTG 329-02 Introduction to Data Mining (Spring 2023)
Lauren Laker

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MKTG 330 Retail Marketing (Spring 2023)
Bryan Buechner

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MKTG 361 Professional Selling (Spring 2023)
Karen Eutsler

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MKTG 362-P Professional Selling Practicum (Spring 2023)
Karen Eutsler

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MKTG 368 Brand Building (Spring 2023)
Michael Kuremsky

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MKTG 369-P Brand Building Practicum (Spring 2023)
Michael Kuremsky

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MKTG 370-01-02 Consumer Behavior (Spring 2023)
Bryan Buechner

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MKTG 370-03 Consumer Behavior (Spring 2023)
Richie Liu

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MKTG 385-01 Digital Marketing and Analytics (Spring 2023)
David Hougthon

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MKTG 390-01 Ethical Issues in Marketing (Spring 2023)
Richie Liu

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MKTG 398-01 Social Media Marketing (Spring 2023)
David Hougthon

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MKTG 495-01 Marketing Planning and Analysis (Spring 2023)
Richie Liu

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MKTG 495-02 Marketing Planning and Analysis (Spring 2023)
Michael Kuremsky

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MKTG 550-02A-ONL Marketing Strategy (Spring 2023)
Mee-Shew Cheung

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MKTG 303 Marketing Internship (Summer 2023)
Katherine "Kate" Loveland

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MKTG 398-01 Social Media (Summer 2023)
David Houghton

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MKTG 550-01-ONL Marketing Strategy (Summer 2023)
Scott Beck

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MKTG 664-01 Consumer Behavior (Summer 2023)
Katherine "Kate" Loveland

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MSCA 664-01 Consumer Behavior (Summer 2023)
Katherine "Kate" Loveland

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MKTG 300-01-04 Principles of Marketing (Fall 2023)
Karen Eutsler

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MKTG 300-02-03 Principles of Marketing (Fall 2023)
Thomas "Tom" Hayes

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MKTG 300-07 Principles of Marketing (Fall 2023)
Katherine "Kate" Loveland

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MKTG 300-10 Principles of Marketing (Fall 2023)
David Houghton

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MKTG 300-11 Principles of Marketing (Fall 2023)
David Houghton

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MKTG 302-01 Marketing Research (Fall 2023)
Scott Beck

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MKTG 302-03 Marketing Research (Fall 2023)
Ashley Stadler Blank

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MKTG 302-04 Marketing Research (Fall 2023)
Richie Liu

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MKTG 303-01 Marketing Internship (Fall 2023)
Katherine "Kate" Loveland

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MKTG 310 B2B Marketing (Fall 2023)
Karen Eutsler

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MKTG 315-01 Principles of Category Management: Energy Drinks (Fall 2023)
Scott Beck

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MKTG 315-02 Principles of Category Management: Unilever & Kroger Co. (Fall 2023)
Scott Beck

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MKTG 329 Data Mining (Fall 2023)
James Loveland

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MKTG 330-01-02 Retail Marketing (Fall 2023)
Bryan Buechner

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MKTG 361-01 Professional Selling (Fall 2023)
Karen Eutsler

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MKTG 368 Brand Building: a dose of real-world consumer brand-building (Fall 2023)
Michael Kuremsky

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MKTG 370-01-04 Consumer Behavior (Fall 2023)
Bryan Buechner

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MKTG 370-02 Consumer Behavior (Fall 2023)
Ashley Stadler Blank

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MKTG 370-03 Consumer Behavior (Fall 2023)
Ashley Stadler Blank

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MKTG 398-02 Social Media Marketing (Fall 2023)
David Houghton

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MKTG 495 Marketing Planning and Analysis (Fall 2023)
Michael Kuremsky

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MKTG 550-05 Marketing Strategy (Fall 2023)
Scott Beck

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MKTG 550 Marketing Strategy (Fall 2023)
Richie Liu

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MKTG 750 Marketing Strategy (Fall 2023)
Richie Liu

Syllabi from 2022

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MSCA 640-01 Consumer-Centric Category Management (Spring 2022)
Scott Beck

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MKTG 300-02 Principles of Marketing (Spring 2022)
Karen Eutsler

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MKTG 300-05 Princples of Marketing (Spring 2022)
David Houghton

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MKTG 300-06 Principles of Marketing (Spring 2022)
Chris Luzar

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MKTG 300-07 Principles of Marketing (Spring 2022)
Sudipta Mukherjee

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MKTG 300-08 Principles of Marketing (Spring 2022)
Sudipta Mukherjee

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MKTG 300 Principles of Marketing (Spring 2022)
Chris Luzar

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MKTG 300 Principles of Marketing (Spring 2022)
Bryan Buechner

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MKTG 302-01 Marketing Research (Spring 2022)
Scott Beck

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MKTG 302-02 Marketing Research (Spring 2022)
Sudipta Mukherjee

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MKTG 302-03 Marketing Research (Spring 2022)
Ashley Stadler Blank

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MKTG 303 Marketing Internship (Spring 2022)
Katherine "Kate" Loveland

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MKTG 315-01 Principles of Category Management (Spring 2022)
Scott Beck

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MKTG 320 International Marketing (Spring 2022)
Mee-Shew Cheung

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MKTG 330 Retail Marketing (Spring 2022)
Bryan Buechner

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MKTG 361 Professional Selling (Spring 2022)
Karen Eutsler

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MKTG 362-P Professional Selling - Practicum (Spring 2022)
Karen Eutsler

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MKTG 368 Brand Building (Spring 2022)
Michael Kuremsky

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MKTG 369-P Brand Building Practicum (Spring 2022)
Michael Kuremsky

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MKTG 370-02 Consumer Behavior (Spring 2022)
Ashley Stadler Blank

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MKTG 370-03 Consumer Behavior (Spring 2022)
Ashley Stadler Blank

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MKTG 385-01 Digital Marketing and Analytics (Spring 2022)
David Houghton

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MKTG 385-02 Digital Marketing and Analytics (Spring 2022)
David Houghton

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MKTG 398 Social Media Marketing (Spring 2022)
Rebecca Achen

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MKTG 495-01-02 Marketing Planning and Analysis (Spring 2022)
Richie Liu

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MKTG 495-02 Marketing Planning and Analysis (Spring 2022)
Michael Kuremsky

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MKTG 550-02A-ONL Marketing Strategy (Spring 2022)
Mee-Shew Cheung

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MKTG 550-02-ONL Marketing Strategy (Spring 2022)
Richie Liu

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MKTG 640-01 Consumer-Centric Category Management (Spring 2022)
Scott Beck

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MKTG 669-01 Social Media Marketing (Spring 2022)
Matt Tripepi

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MKTG 300 Principles of Marketing (Summer 2022)
Bryan Buechner

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MKTG 303 Marketing Internship (Summer 2022)
Katherine "Kate" Loveland

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MKTG 315-01 640-TU Principles of Category Management (Summer 2022)
Scott Beck

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MKTG 370 Consumer Behavior (Summer 2022)
Katherine "Kate" Loveland

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MKTG 550 Marketing Strategy (Summer 2022)
Richie Liu

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MKTG 645 Strategic Brand Management (Summer 2022)
Richie Liu

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MSCA 610-01P Analytics Practicum (Summer 2022)
Scott Beck

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MKTG 300-08 Principles of Marketing (Fall 2022)
Sudipta Mukherjee

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MKTG 300-09 Principles of Marketing (Fall 2022)
Sudipta Mukherjee

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MKTG 300-10 Principles of Marketing (Fall 2022)
Sudipta Mukherjee

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MKTG 300-11 Principles of Marketing (Fall 2022)
David Houghton

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MKTG 300 Principles of Marketing (Fall 2022)
Chris Luzar

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MKTG 300 Principles of Marketing (Fall 2022)
Bryan Buechner

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MKTG 300 Principles of Marketing (Fall 2022)
Karen Eutsler

PDF

MKTG 302-01 Marketing Research (Fall 2022)
Scott Beck

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MKTG 302-02 Marketing Research (Fall 2022)
Richie Liu

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MKTG 302-03 Marketing Research (Fall 2022)
Ashley Stadler Blank

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MKTG 302 Marketing Research (Fall 2022)
Katherine "Kate" Loveland

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MKTG 315-01 Principles of Category Management (Fall 2022)
Scott Beck