Title

Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships

Authors

Vishal Kashyap, Xavier University - Cincinnati
Kersi D. Anita
Gary L. Frazier

Document Type

Article

Publication Title

Journal of Marketing Research

ISSN

00222437

Volume

49

Issue

2

First Page

260

276

Publication Date

4-2012

Recommended Citation

Kashyap, Vishal; Anita, Kersi D.; and Frazier, Gary L., "Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships" (2012). Faculty Scholarship. 12.
https://www.exhibit.xavier.edu/marketing_faculty/12