Title

Recall of Preshow Cinema Advertising: A Message Processing Perspective

Authors

Rick T. Wilson, Hofstra University
Brian D. Till, Xavier University - Cincinnati

Document Type

Article

Publication Title

Journal of Marketing Communications

ISSN

13527266

Volume

19

Issue

1

First Page

1

21

Publication Date

2-2013

Recommended Citation

Wilson, Rick T. and Till, Brian D., "Recall of Preshow Cinema Advertising: A Message Processing Perspective" (2013). Faculty Scholarship. 1.
https://www.exhibit.xavier.edu/marketing_faculty/1