Title

Teen Perceptions of Disclosure in Buzz Marketing

Document Type

Article

Publication Title

Journal of Consumer Marketing

ISSN

0736-3761

Volume

24

Issue

3

First Page

151

159

Publication Date

2007

Publication Information

Ahuja, R. D., Michels, T., Walker, M. W., & Weissbuch, M. (2007). Teen perceptions of disclosure in buzz marketing. Journal of Consumer Marketing, 24(3), 151-159.

Comments

Online journal.