Title
Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing
Document Type
Article
Publication Title
Journal of Sports Media
ISSN
1940-5073
Volume
8
Issue
1
First Page
87
116
Publication Date
2013
Abstract
This article will focus on the 2010 Western & Southern Financial Group Masters Tennis Open's Use of Social Media Marketing and show results of each social media platform such as Facebook, Twitter, and YouTube. The 2010 Open ended with website traffic up 62%, over 5,600 Facebook fans, a 59% increase in Twitter fans, over 29,000 retweets and 92,000 YouTube views as well as an increase of 4% in ticket sales. An editorial schedule is appended.
Publication Information
Schoenstedt L, Reau J. Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing. Journal Of Sports Media [serial online]. 2013;(1):8
Recommended Citation
Schoenstedt, Linda J. and Reau, Jackie, "Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing" (2013). Faculty Scholarship. 12.
https://www.exhibit.xavier.edu/sport_studies_faculty/12
