Title

Enhancing Brand Image Via Sponsorship

Authors

Srdan Zdravkovic, Bryant University
Brian D. Till, Xavier University - Cincinnati

Document Type

Article

Publication Title

International Journal of Advertising

ISSN

02650487

Volume

31

Issue

1

First Page

113

132

Publication Date

2012

Recommended Citation

Zdravkovic, Srdan and Till, Brian D., "Enhancing Brand Image Via Sponsorship" (2012). Faculty Scholarship. 3.
https://www.exhibit.xavier.edu/marketing_faculty/3