Title

A Re-Examination of the Market Segmentation Theory as a Pedagogical Model

Authors

R. Stafford Johnson, Xavier University - CincinnatiFollow
R. Zubar
J. Gandar

Document Type

Article

Publication Title

Journal of Financial Education

ISSN

00933961

Volume

36

Issue

Spring/Summer

First Page

59

87

Publication Date

2008

Recommended Citation

Johnson, R. Stafford; Zubar, R.; and Gandar, J., "A Re-Examination of the Market Segmentation Theory as a Pedagogical Model" (2008). Faculty Scholarship. 32.
https://www.exhibit.xavier.edu/finance_faculty/32