Title

Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing

Document Type

Article

Publication Title

Journal of Sports Media

ISSN

1940-5073

Volume

8

Issue

1

First Page

87

116

Publication Date

2013

Abstract

This article will focus on the 2010 Western & Southern Financial Group Masters Tennis Open's Use of Social Media Marketing and show results of each social media platform such as Facebook, Twitter, and YouTube. The 2010 Open ended with website traffic up 62%, over 5,600 Facebook fans, a 59% increase in Twitter fans, over 29,000 retweets and 92,000 YouTube views as well as an increase of 4% in ticket sales. An editorial schedule is appended.

Publication Information

Schoenstedt L, Reau J. Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing. Journal Of Sports Media [serial online]. 2013;(1):8