Title

Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

Authors

Angeline G. Close, University of Texas at Austin
Russell Lacey, Xavier University - CincinnatiFollow

Document Type

Article

Publication Title

Sport Marketing Quarterly

ISSN

10616934

Volume

22

Issue

2

First Page

71

82

Publication Date

6-2013

Recommended Citation

Close, Angeline G. and Lacey, Russell, "Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers" (2013). Faculty Scholarship. 9.
https://www.exhibit.xavier.edu/marketing_faculty/9