Title

Beyond Business Basics at the Base-of-the-Pyramid: The Perspectives of Multinational Corporations

Authors

Mee-Shew Cheung, Xavier University - CincinnatiFollow
Megan Belden

Document Type

Article

Publication Title

Business Management Dynamics

ISSN

20477031

Volume

3

Issue

6

First Page

27

32

Publication Date

12-2013

Recommended Citation

Cheung, Mee-Shew and Belden, Megan, "Beyond Business Basics at the Base-of-the-Pyramid: The Perspectives of Multinational Corporations" (2013). Faculty Scholarship. 20.
https://www.exhibit.xavier.edu/marketing_faculty/20