Title

Does Culture Matter? Using Accommodation, Framing, and Hofstede Theories to Predict Chinese Voters' Perceptions and Attitudes Toward Culturally Oriented Online Political Advertising

Document Type

Article

Publication Title

China Media Research

ISSN

1556-889X

Volume

6

Issue

1

First Page

91

102

Publication Date

1-2010

Publication Information

Gevorgyan, G. (2010). Does culture matter? Using accommodation, framing, and Hofstede theories to predict Chinese voters’ perceptions and attitudes toward culturally oriented online political advertising. China Media Research, 6(2), 91-102.