Title

Brand Love Is in the Heart: Physiological Responding to Advertised Brands

Document Type

Article

Publication Title

Psychology & Marketing

ISSN

0742-6046

Volume

30

Issue

6

First Page

469

478

Publication Date

6-2013

Publication Information

Maxian, W. (2013). Brand love is in the heart: Physiological responding to advertised brands. Psychology & Marketing, 30(6), 469-478.