Brand Love Is in the Heart: Physiological Responding to Advertised Brands
Psychology & Marketing
Maxian, W. (2013). Brand love is in the heart: Physiological responding to advertised brands. Psychology & Marketing, 30(6), 469-478.
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; and Toulouse, Elizabeth N., "Brand Love Is in the Heart: Physiological Responding to Advertised Brands" (2013). Faculty Scholarship. Paper 4.